Isn't the Cougar phenomenon so 2009? Isn't it history yet?
Apparently not at the ad agency that put together the newest ad for Dr Pepper. Accompanied by a pop-jingle refrain "I gotta be me," people in the ad rip off their everyday clothes to reveal a red T-shirt with a self-describing logo in white. The first? "One of a Kind." The second? "I'm a dreamer." The third?
Bleech. And of course, the young hero of the ad gives our lady a second look. But! at the ad's end, he chooses the perky same-age brunette with the "I'm a Dr Pepper" Tee.
This cougar stuff? Aren't we all ready for it to end now?