Sunday, August 8, 2010

The HimPlus17 List That Proves We’re Authorities

We love lists. We make them all the time. Food for our Pantry. Errands to Run. U.S. Presidents born in Ohio.

But here at HimPlus17, we’ve avoided publishing lists of the sort you find in magazines or blogs, lists such as “Ten things younger men love about older women (!)” or “Seven Things to Remember When Meeting his Mother (!)”

We’ve shunned lists because we think love and age are too complicated to be distilled into phrases, and frankly, we’d rather tell stories. But if we were smarter about building our readership, we’d make more lists. People live for lists (see: The AP College Football Top 25, Billboard’s Hot 100, and David Letterman).

Plus, when you publish lists you seem more like an authority on things (see, for example, Moses and The Ten Commandments).

We want to be authorities on something. We also want readers to be happy. So, starting this week: a HimPlus17 list that tells stories even as it offers beginning HimPlus couples a little bit of guidance. One item, once a week for five weeks. We’ll even throw in a story or two. You could call it “The HimPlus17 List That Proves We’re Authorities,” even though it might not prove anything at all. We’re going to call it “Guidelines for a HimPlus Life.”

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